Woolies picks Rolf and Kelly for TV push
Watch Woolworths' Kelly Osbourne ad
Woolworths ad: Rolf Harris stars alongside dog character Worth and Wooly the sheep
The campaign, created by ad agency Bartle Bogle Hegarty, will promote 300 new products in Woolworths' Worthit! brand range.
Australian painter and entertainer Harris features in an ad telling Wooly, the sheep character that fronts Woolworths' advertising, "Can you tell what you are yet?" as he uses him to paint a wall because Wooly forgot to bring back a paint roller from the shop.
The Kelly Osbourne ad features the Project Runway presenter and Chicago star turning up in a leopard-skin style dress for a date with Worth, the dog character that fronts Woolworth's ad campaigns.
The two 30-second TV ads, which break next Thursday, are part of a series of three commercials promoting the Worthit! range.
The third TV ad, featuring Star Wars villain Darth Vader trying to make toast with his light sabre, is a reworking of the campaign's first cinema commercial, which broke in June.
Woolworths' push kicks off next Thursday during Channel 4's A Place in the Sun and ITV1's Hell's Kitchen, and will run throughout September.
· To contact the MediaGuardian newsdesk email editor@mediaguardian.co.uk or phone 020 7239 9857. For all other inquiries please call the main Guardian switchboard on 020 7278 2332.
http://www.guardian.co.uk/media/2007/aug/30/advertising
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