Masterfoods launched its latest television commercial for Pedigree with Meaty Bites in June this year, featuring a young man and his dog, both chewing, both checking out the talent, both enjoying the groove.
The car passes a young woman by a shop advertising fresh range eggs and fruit. She catches the eye of the dog, smiles, and shows that she also can chew. The dog catches the eye of the driver, evoking understanding and laughter. Beside the dog is a large bag of Pedigree with Meaty Bites.
The super: “New with Chewy Moist Meaty Chunks. We’re for Dogs.”
Pedigree Australia host the Chewy Dog ad as a 1.6 mb SWF video. Also see Pedigree’s earlier television commercials.
Credits
The Pedigree with Meaty Bites campaign was developed by Whybin/TBWA, Melbourne and TBWA\Hunt\Lascaris,
Johannesburg, whose teams included art director Kirk Gainsford,
copywriter Avi Pinchevsky, senior account director Hazel Tiernan and
account manager Kate Silver.
Filming was directed by Kim Geldenhys, with Egg Films, Johannesburg. Editor was Ricky Boyd from Deliverance. Post Production and Special FX were the responsibility of The Refinery.
Music was composed by Alun Richards of Cut & Paste Generation.
Senior brand manager for Pedigree Australia was Cathy Knight. MasterFoods Australia New Zealand Petcare is a part of Mars Incorporated.
http://theinspirationroom.com/daily/2006/pedigree-meaty-bites/
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