Barking mad: Latest designer perfume launched - for dogs
Last updated at 11:28 19 11¿? 2007A new designer perfume has been launched - but not for humans - for the discerning designer dog.
Pampered pooches everywhere, including celebrity canines, will be able to smell as good as their owners thanks to swanky London pet shop Mungo and Maud.
Celebrities are queuing up to buy a new designer perfume being launched today.
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Doggy delight: Petite Amande, the first perfume for canines
The perfume - called Petite Amande Dog Fragrance - is described as a "gentle scent inspired by nature with notes of French blackcurrant, mimosa and violet leaf on a base of sweet vanilla bourbon with a little almond".
Actresses Sienna Miller and Liz Hurley and TV presenter Graham Norton are said to be on a list of customers for the perfume.
Sexy Sienna, 25, owns two mongrel pups, Porgy and Bess, while curvy Liz, 42, was distraught when her Labrador Emily once went missing for five days.
Graham, 44, has two mutts called Bailey and Madonna, shortened to Madge.
The shop's creative director Nicola Sacher said: "For some time we had wanted to create an original fragrance for dogs made with refined ingredients that wouldn't overpower the senses.
"The scent is designed to refresh the dog and appeal to the human nose too."
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Designer dogs: Sienna Miller is thought to be on the waiting list for the new fragrance for her pooches Porgy and Bess
It sells for a snip at £38. The shop specialises in luxury products selling among other things, £12 bags of dog biscuits, £190 leads, £175 cat blankets and £95 gold dog tags.
The pet industry is now worth well over £4billion a year and expected to continue growing. Ms Sacher told The Times, when the store first opened in 2005, it was "a massive risk".
She said: "No one was doing what we were doing".
http://www.dailymail.co.uk/news/article-494916/Barking-mad-Latest-designer-perfume-launched--dogs.html
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