| Released: | February 2009 |
| Brand name: | PAINTS  |
| Agency: | SHALMOR AVNON AMICHAY/Y&R |
| Country: | ISRAEL |
Credits:
The Brief: Raise awareness for the company's wood varnish paint stressing its water tight protective feature.
The concept: Protects your wood, and not just from water
Target audience: All consumers but especially home owners
Credits:
Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Director:Amit Gal
Art Director: Miron Sasson
Copywriter:Geva Kochba
http://www.advertolog.com/paedia/prints/2009/02/05/282362/
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